Opaque Truths
How truthful are brands to the public about the fabrication of their clothes?
How truthful are brands to the public about the fabrication of their clothes?
Concept
Opaque Truths showcases The Wearfair Score, a visual rating system (A–E) that reveals a brand’s sustainability, considering environmental impact, labor rights, transparency, and circularity.
Inspired by the Fashion Transparency Index, the project highlights the hidden costs behind clothing—exploited labor, environmental damage, and opaque supply chains.
Fashion reflects personal values, social stereotypes, and industry influence. Fast fashion dominates because it’s convenient and affordable, yet most consumers are unaware of its ethical and environmental consequences.
This project exposes the hidden costs behind clothing and empowers conscious consumer choices.
Role: Research, conceptualization, art direction and production.
Project: Hacking the system. Finding the glitch in an already existing system.
In collaboration with Anastasia Boura, Beata Lastovko and Selenay Aksel.
First Step
Grab a piece of cloth.
Second Step
When checking the tag, you will see the fashion score, which is a recognizable way of scoring, and a QR code.
Third Step
After you have scanned the QR code on the tag, you will be led to the explanation page for the Fashion Score (Why is it a b? We based it on sustainability, factoring in environmental impact, labor rights, transparency, and circularity).
Fourth Step
You could read the hidden costs behind each cloth brand, making consumers more aware of a more ethical and more visible product.
A- Score
B- Score
C- Score
D- Score
E- Score